PATRIK LARSSONCONSULTING
SVENDA
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Sales · Strategy · Change management

No assignment is too small. One hour or a thousand.

On site quickly. Accountable from start to finish.

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hours

Former commercial leader at

HasbroLantmännenUnilever

Consulting since 2023

From established FMCG and B2B companies to scale-ups.

Services

What I do

Lead Develop Support

I have no old decisions to defend. That lets me ask the uncomfortable questions, and turn decisions into action.

Interim and project management

When you need someone to take charge right away. I step in as an interim senior commercial leader or project manager, drive the work forward, making changes where they are needed, and hand over once everything is in place.

Examples of what I deliver
  • The sales organisation has a leader from day one. I take over budget, priorities and performance tracking immediately, with no gap.
  • Change along the way. For example, a new structure, new roles or new ways of working in the sales teams.
  • A defined project delivered. For example, a sales initiative, a system change or a new channel.
  • An orderly handover. The next leader takes over an organisation that works.

I bring concrete solutions. You make the decisions.

Develop and transform

When change or fresh thinking is needed. I find what is holding you back, change how you work and how you are organised, and make sure the change sticks.

Examples of what I deliver
  • A sales process that works. For example, a new structure for customer meetings, from needs analysis to closing.
  • The right organisation. Roles, responsibilities and structure, or a basis for deciding on an in-house or external sales force.
  • Distribution and channels. Evaluation of distributors and partners, and a plan for new markets.
  • Metrics you can steer by. Clear KPIs and reporting that management actually uses.

I bring concrete solutions. You make the decisions.

Support and sounding board for management

There are times when the CEO and management team need to focus on the bigger questions. That is when I can lighten the load, take ownership of selected issues and act as a sounding board along the way.

Examples of what I deliver
  • Project management for the leadership team. I drive priority projects and unblock stalled issues, from plan to execution, with regular reporting.
  • A basis for key decisions. For example, an assessment of the organisation or an analysis of a strategic issue.
  • Go-to-market. A plan for taking a product or service to market, or entering a new market, and support in carrying it out.
  • A sounding board for the management team. An outside perspective ahead of key decisions, with no interests of my own to protect.

I bring concrete solutions. You make the decisions.

Not sure what you need?

Tell me briefly about the situation and I will suggest an approach. A few hours or a few months.

Contact me

Selected assignments – from the sales team to the boardroom

  1. FMCG · 4 months

    In-house or external sales force?

    Mapped the entire sales force, from sales director to sales reps, and produced a basis for deciding between an in-house and an external sales force. The analysis led to a major overhaul of the sales organisation.

  2. Consumer goods · 2 months

    Distributor analysis and market mapping

    Evaluated how the current distributor was working and developed improvements, while also exploring alternative distributors and opportunities in new markets. This led to a partial switch of distributor, a new way of working and a new distributor onboarded in Norway.

  3. B2B, scale-up · Longer assignment

    Support to the CEO and management team

    Mapped the organisation for the CEO and acted as a support function for the management team. The work led to a transformation of large parts of the organisation.

  4. B2B · Longer assignment

    Project manager

    Worked on the commercial strategy and drove dedicated projects, reporting directly to the CEO. Contributed to clearer structure and processes, and gave the CEO a basis for key decisions.

  5. Services · 2 half-days

    Sounding board for a head of sales

    The sales team struggled to close deals because they went for the close too early, already in the first meeting. We split the sales process: the first meeting focused on understanding the customer's needs, and the second on closing the deal. The closing rate went up.

Patrik Larsson

About Patrik Larsson

25 years of commercial leadership

“I enjoy coming into a new company and understanding how it works, where the challenges are and what is possible. The appeal is that it can be both big and small. And in the end, it is about helping others succeed.”
Patrik Larsson

The titles have varied: Nordic Commercial Director at Hasbro, responsible for transforming the entire sales organisation at Lantmännen, and before that several sales roles at Unilever. But what has really shaped me is the work beyond the titles: countless reorganisations, new strategies and go-to-market shifts, several of them extremely tough.

Since autumn 2023, I have brought that experience to other companies, on whatever scale they need.

I work closely with the client, in a structured way and with clear goals, and take responsibility for making sure that what is decided actually gets done. Over 25 years, I have learned that good products are never enough. Team, mindset, structure and processes all have to work together, and without clarity and the courage to make decisions, progress stalls. That is where I bring perspective, structure and execution.

If specialist expertise is needed, for example in HR or legal, I bring it in from my network.

Contact

Tell me about your challenge. Big or small.

Get in touch and we will set up a first conversation about what you need and how I can help.

You can reach me directly.
Call+46 70 571 17 14 Emailpatrik.larsson_consulting@telia.com
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